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Questions I need answered if I in-source my search marketing

To in-source or outsource? That's the first big question you may face. But you can't answer that until you have a good idea what it means to follow either path. If you're heading up a large company, outsourcing may be the way to go. Or do you hire your own expert? We'll look at questions for outsourcing later, but for now, if you're contemplating in-sourcing, ask yourself these questions:

Question 1: Do I do it myself? This is no small matter. Thinking through the process of whether you are able to manage the SEO for your site is an important one. While you can always "try", in some cases, failing at SEO can be worse than not having done it at all. So before you decide that you can do it yourself, answer these questions:

Question 2: Do I have the time? As a business owner your time is your most valuable asset, and the simple fact is: you can't do everything. You have to prioritize your time and think about what you can and can't do, and where productivity--and results--will be the greatest.

Question 3: What is my time worth? Take an objective look at the value of your time. Now, if you're the business owner and you crunched the numbers you'll probably find that you make somewhere close to minimum wage. But that's just because you are a hard worker determined to succeed. The value of your time can be better assessed by looking at what you charge for your product or services. If you can put a dollar amount for what your time is worth that can help you determine if you can make time for SEO.

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Comment by Micheal Savoie on October 30, 2009 at 12:00am
Those are very good questions that everyone needs to think about, because even if you have the time available, it is not always a good investment to take the time to learn HOW to do it right, and then have to rush to get some results. I have created some videos where I teach you (or your team) how and what to do to get backlinks back to your site. The main course is usually $47 but I am offering a coupon for $20 off. Simply type blowout into the coupon form before November 30, 2009 to get that price!
Comment by Thomas R. on October 30, 2009 at 12:16am
Greetings Michael and thank you for the course offer, the learing ability i have leaned came from a lot of content in serching for the main componants to how a website gets noticed, all the secretes like keywords and meta tags, indexing and rankings, its great if your a public speaker to teach that way and try to sel the disks on a webpage like so many of my friends do but due to the circumstances i have i cant do that so i find other means of teaching SEO and other traffic ways, like here in pointing out some questions for the new guys to look over , read and come up with there own agendas on the subject at hand. I thank you for your offer. Enjoy your evening!

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