To in-source or outsource? That's the first big question you may face. But you can't answer that until you have a good idea what it means to follow either path. If you're heading up a large company, outsourcing may be the way to go. Or do you hire your own expert? We'll look at questions for outsourcing later, but for now, if you're contemplating in-sourcing, ask yourself these questions:
Question 1: Do I do it myself? This is no small matter. Thinking through the process of whether you are able to manage the SEO for your site is an important one. While you can always "try", in some cases, failing at SEO can be worse than not having done it at all. So before you decide that you can do it yourself, answer these questions:
Question 2: Do I have the time? As a business owner your time is your most valuable asset, and the simple fact is: you can't do everything. You have to prioritize your time and think about what you can and can't do, and where productivity--and results--will be the greatest.
Question 3: What is my time worth? Take an objective look at the value of your time. Now, if you're the business owner and you crunched the numbers you'll probably find that you make somewhere close to minimum wage. But that's just because you are a hard worker determined to succeed. The value of your time can be better assessed by looking at what you charge for your product or services. If you can put a dollar amount for what your time is worth that can help you determine if you can make time for SEO.
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